Richard Elia founded the original Wholly Cannoli in 2000. It was located on Shrewsbury Street in Worcester, MA. Only a simple walk-in bakery with homemade bread, pastries and cannolis. In 2002, the bakery moved to Grafton St. in Worcester where the facilities were larger and there was space for tables so that people could enjoy a coffee and pastry. In 2009 a Cafe next door to the bakery was opened which has brought new customers on a daily basis.